OUR STORY

IT ALL STARTED

A DECADE IN THE MAKING

For starters, this isn’t our first supplement we’ve launched. We’ve been a leader in various categories of health and wellness for over a decade. This is however the first time we’ve been given the keys to build a brand for ourselves. I’d be lying if I said I did this myself, my team below is 100% the reason this has been made possible.

Growing up it didn’t take long for me to realize how many small details we leave out of our lives as we weave in and out of a constantly more complicated world. We all have our own levels of stress and worries locked in our head hoping nobody notices. Technology was supposed to make our lives easier and in a lot of ways it has, but it has in a way made us feel less and less connected. ADDA is our way of connecting the power of adaptogens with the power of a strong community. 

Brian Kehoe
Co-Founder

OUR PURPOSE

ADAPT. BUILD COMMUNITY. CREATE CHANGE.

In our efforts to create the perfect adaptogen supplement, we had always believed it had to be done with a purpose. It wasn’t enough to just create ADDA, the adaptogen supplement, it needed to be bigger.

We created The Playground and #withADDA to unite a community in our mission. If we could get enough like-minded people to aid us in tackling many of today’s modern world problems, then we will have succeeded.

OUR VISION

MANAGING STRESS, MENTAL HEALTH & OVERALL WELL-BEING

It all starts with ADDA. If we are to adapt, it starts with taking care of our bodies, our planet, and the people who share it.

We are on a mission to share our appreciation for adaptogens and their ability to help us manage stress all while doing it sustainably.

Next, we build a community ready to give back to the world and its people.